Your business website must provide relevant content that allows search engines to discover
exactly what you are selling or the service you are providing.
The site content should include keywords and phrases relevant to your business.This is known as making your website search engine friendly.
This then allows search engines to place your website in the correct results category and
at an appropriate level or page ranking.
Note : Search engines collect information from various websites which enable them to
supply results when a search term is entered.
Search engines display results in the order that they view to be the most pertinent
to the searchers requirements.